BTO Business Technology Optimization: Market Size $6B By 2007 ...

BTO Business Technology Optimization: Market Size $6B By 2007: Via Mercury.com: BTO Market Expected to Grow to More Than $6 Billion by 2007, Yankee Group Reports ...

... "Yankee Group forecasts a rapid 21 percent compound annual growth rate for the BTO market through 2007. Investment in BTO technologies is projected to be $3.3 billion globally in 2004, up 18 percent from $2.8 billion in 2003. Yankee Group projects growth will continue to $6 billion by the end of 2007. These investment trends are driven by the need to change the status quo in IT. In 2004, BTO projects will focus on optimizing applications and IT processes to reduce inefficiency and costs. Yankee Group research indicates that the definition of BTO will expand in scope over time to transform IT units into more strategic, business-oriented organizations. " ...

Mercury Interactive, the global leader in business technology optimization (BTO), is committed to helping customers optimize the business value of information technology (IT). Founded in 1989, Mercury conducts business worldwide and is one of the fastest-growing enterprise software companies today. Mercury provides software and services to govern the priorities, people, and processes of IT; deliver and manage enterprise applications; and integrate IT strategy and execution.