Monday, August 15, 2005

Starbucks Acquires Ethos Water: Who Says Projects Can't Change the World?

Over 20% of the world's countries lack access to safe drinking water. In April, 2005, Starbucks acquired Ethos Water, a company that donates part of the proceeds of its bottled water to this cause.

For each bottle of Ethos Water bought, Starbucks contributes money to fund humanitarian water projects around the world. Their goal is to donate $10 millon over 5 years.

The Ethos brochure at Starbucks says:

"Can small changes make a big difference? We believe
they can.Already, we're helping to provide clean water for communities in Ethiopia, Honduras, and India, to name a few countries. And we'll donate at least $1 million to help fund humanitarian water projects around the world in 2006. We're committed to changing things for the better. With your help, we can."

Check out the Ethos Water website (and a Starbucks near you) ...

Ethos Water: Home Page

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