Value Proposition: Project Metrics ...

Value Proposition: Project Metrics: Via Marketing Profs: How to Create Stronger Value Propositions

Jill Konrath writes about influencing customers with powerful metrics and a compelling value proposition ...

... "Customers don't believe rounded numbers anymore. Don't say you doubled sales. Say they increased 104% in 5.33 months. The more specific your number, the higher its credibility. " ...