Project Management Marketing; An Underappreciated Art

Think project management has nothing to do with marketing? Think again. Whether we realize it or not, we're marketing our projects every day, whether it's marketing to customers, management, stakeholders, our team, or anyone else that stands to win or lose as a a result of our project.

And, since project management is a service, we need to turn to service marketing as an area of specialty. The best book I've seen on service marketing--bar none--is Harry Beckwith's Selling the Invisible.

Polley Associates, a real estate company, offers some excepts from the book on their website (as do dozens of other companies).

Below is the link to Beckwith's site. The book is available on Amazon.com and wherever books are sold.

Harry Beckwith - Marketing and Advertising - Author of Selling the Invisible