CRM Project: Best Practices for Success ...

Colin Beasty synthesizes input from experts to identify best practices for successful CRM initiatives. One obvious situation to avoid, is a weak business case with emphasis on the technical aspects of CRM. ...

... "One strategy sure to cripple any CRM initiative, experts find, is leading with the technology and not a legitimate business case for implementing a CRM system. To achieve a 360-degree view of customers, CRM project leaders need to gain a 360-degree view of their own business first. " ...

Via destinationCRM.com: 11 Ways to Ensure CRM Success