Sustaining Innovation: Growth Through Creativity ...

Creativity fuels the innovation engine. How can we increase creativity to accelerate innovation? What are leadership principles necessary to drive growth through the creative organization? Here are some great insights ... Marc Babej provides excellent summary of Peter Georgescu, Young & Rubicam, on sustainable innovation from the Fortune Innovation Forum. Peter emphasizes three points on innovation: Embrace creativity, emphasize human values, and support active involvement in investing in future generations through education. Creativity is seen as a core enterprise competency that requires a special type of leadership to cultivate and sustain. ...

Via Being Reasonable: Peter Georgescu on Sustaining Innovation ...

... "First, embrace creativity as the most vital enterprise resource. The only leverageable asset on a company's balance sheet. Creativity is the cure for lack of differentiation, and in turn it begets profits. It's an inexhasutible resource, but also fragile. Creative output requires a new type of leader, one who refuses to manipulate or manage through fear. " ...

David Tanner, Tanner & Associates, Inc., discusses harnessing and increasing the creative capability in a research and development environment. These techniques should apply to most innovation scenarios. ...

Via Winston Brill: Creativity and Innovation in R&D ...

... "It's vital to set aside quality time specifically for people to learn the techniques of creative thinking. This first step satisfies an essential criterion for cultural shift - that is, it gives status to the effort. What resources can you use to focus on this subject? In-house seminars, books and articles on creativity, and outside creativity experts. " ...

Ben Simonton expands on the leadership techniques necessary to increasing the enterprise creativity competency ...

Via Corante: What Drives Innovation?. IdeaFlow: Discussion about innovation and creativity -- new products, strategy, open innovation, commercialization of technologies, patents, idea generation, customer input in the NPD process, more.

... "The brain controls creativity, innovation, productivity, motivation and commitment. I will attempt to explain a superior leadership strategy which turns on brains to the maximum extent and thus greatly enhances innovation. ... A superior leadership strategy inspires people to do more, dream more and learn more. We all know that people are our most important asset and that the best ones are self-motivated self-starters. Unfortunately, only 5% or so are naturally that way. A superior leadership strategy is capable of making the vast majority of employees self-motivated self-starters who are highly committed and highly productive, up to 300% more so than if poorly motivated. So what is this strategy? " ...