Einstein Project Management Tip #4: Think Value

And so we continue our series on project management tips from Albert Einstein. Here's another...

"Strive not to be a success, but rather to be of value."

This sums up perfectly the problem with most projects today. They focus on "success" without fully defining what success means. Project managers and PMOs track schedule and budget metrics. Then, at the end of the project, some capture customer satisfaction, almost as an afterthought.

What really needs to happen is to insure value to the customer, and this usually goes way beyond being on time and on budget. We spoke about the need for clear goals. Surely that's part of it. We also need to deliver in small, frequent iterations to provide the quickest value and get more immediate customer feedback.

Customer satisfaction should be measured and tagged as an index throughout the life of a project, just as Earned Value uses indices to track cost and schedule performance. This allows course correction to be made in areas such as goal clarification, communication, and other areas needed to provide good value.

And when the product has been delivered, be sure that the customer can maximize the benefits of the product through proper training, tips & techniques, next steps, or any other items that will help them get the value expected.

These are the very items I've attempted to address with my Service-Oriented Project Management (SOPM) framework, with its four phases of Understand, Prepare, Iterate, and Transform (UP-IT).

More Einstein tips coming soon...