CRM Project: Old Hat?

Interesting article explores current evolution of CRM projects, which have been bolstered by on-demand-software, integrated view of the customer, efficient training delivery options, and referenceable value benchmarks. ...

... "As far as business cases go, start early and establish your baseline before you start seeing a return from the tightening-up of the business processes in preparation of the application installation. " ...

Via TechLinks: Hal Harz on The State of CRM ...