Unconsulting: Common Sense Lessons for Project Managers

At someone's recommendation, I just finished reading Unconsulting, by David Newman. Fascinating and energizing book for anyone in business.

His book is partly inspired by Peter Drucker's statement, "Only marketing and innovation produce revenue. All other business functions produce costs." To this end, Newman offers that "the bottom line is meaningless if the top line is weak." He points out that, according to studies, "Companies with the same earnings per share that got there from SALES were worth about 30% more than companies who got there with COST CUTTING."

Newman, who, according to the book's back cover, has been called "a younger version of Tom Peters with less hair," offers 95 common-sense "in your face" tips.

A few more key points, paraphrased from the book:

• When consulting, talk to people (especially the impact points such as customers, suppliers, etc.) to gain anecdotal data to gain texture, context, and perspective.
• 95 percent of problems can be addressed by making significant changes to 5 percent of the processes, people, or technology.
• Simplicity defined: Find the shortest way to the best answer.
• Be with the client, not of the client. Rock the boat. You're there preceisely for that reason and to give advice. You're there to do your thing for them, not be a "yes" man (or woman).
• There is no cookie-cutter. Don't sell canned solutions. Listen to the client and look at unique angles to each engagement.
• Bill Cosby says, "I don't know the key to success, but the key to failure is trying to please everybody."
• Don't isolate talent management and organizational development to one department. Institutionalize it in all your management.
• The unconsultant handles an engagement in this way:
  
  "I'll ask some questions, do some research, guide the discussion, help set clear and specific objectives for the work, offer options, tools and answers each step of the way, and then we'll do the work together."
  
  All in all, very refreshing stuff. And a good model for project managers as well. I highly recommend this book. It's not available on Amazon.com, only on Newman's site, but well worth getting. Also, see the wealth of free white papers on his site, as well as his blog...
  
  David Newman: Professional Speaker Motivational Speaker and Keynote Speaker and Business Consultant