Lean IT Strategy: Virgin America

Virgin America needs a cost-effective, yet differentiated strategy, in the US market and its IT strategy must be based on a low-cost model. Its CIO plans to run an efficient data center, negotiate smart contracts, and leverage open-source platforms. ...

... "And their IT strategy will be, of course, lean and mean. " ...

Via CIO: Link ...

Company Info: A U.S. majority owned and controlled company, Virgin America intends to launch domestic U.S. scheduled airline service utilizing new Airbus A320 family aircraft beginning in 2006. The company has announced agreements to take firm deliveries of 34 A320 family aircraft including 19 purchased aircraft from Airbus and 15 leased aircraft from GE Capital Aviation Services. Virgin America's corporate headquarters is in the San Francisco Bay Area, and its principal base of operations is at the San Francisco International Airport. Virgin America's goal is to build an innovative, creative travel brand based on safe and efficient operations, low costs, outstanding guest service, and a unique level of engagement by its team. Its mission is to create an airline people love.