eCustoms Project: Tracking Beer

Pilot project, called the Beer Living Lab, will track shipments of Heineken beer in cargo containers in the supply chain from Europe to the United States using satellite and cellular technology. The objective of the project is speed the delivery process and lower international trade costs through a paperless documentation system. ...

... "In this project, Safmarine will ship up to 30 containers of Heineken beer from the Netherlands, through Dutch Customs Authorities, to the Heineken distribution centers in England and the United States. Vrije Universiteit Amsterdam will coordinate the project and provide best practices documentation to share across the European Union. " ...

Via IBM: Heineken, IBM, Safmarine and University of Amsterdam Launch Wireless Beer Living Lab ...