The Customer Experience: Advancing the Brand If Done Right
Aspect launches interesting campaign that reemphasizes a focus on the customer experience at the call center, where strong opinions are formed about companies that rely on that channel for sales or service. With today's technology, the power has shifted to the consumer. ...
... "Independent research demonstrates that each unhappy customer will tell 13 to 15 people about their bad experience with a company – far more people than they will tell of a good experience. When factoring in the power and reach of the Internet, one bad experience could have a significant impact on a company's brand, and ultimately, the bottom line. Aspect Software has coined this age of the activist consumer that uses emerging web technologies -- blogs, chat rooms, and wikis -- to air both their praises and their grievances about their experiences with corporate brands, Power Shift 2.0. " ...
Via Aspect Software: Aspect Software Unveils Global Campaign to Address Phenomenon of Power Shift 2.0 ...
Labels: branding, brands, customer, customer-experience, customer-service, global, people, service-orientation, software














