Thursday, February 01, 2007

Technology Evangelist: Leadership Role Understood

Are technology evangelists engaging and empathetic? This survey thinks so. Understand what makes these folks tick. ...

... "Technology evangelism requires a commitment to the product or service being sold, as well as to the company and its management. A technology evangelist is attached to a cause that embodies a vision, makes people feel better, generates impressive effects, initiates selfless actions, and polarizes people to act positively. Evangelism also requires specific attitudes, strategies, and techniques that are quite distinct from those found within sales or marketing environments. " ...

Via Growth Resources, Guy Kawasaki: Technology Evangelists: A Leadership Survey (PDF) ...

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