Identify and Manage Stakeholders: Position Project For Success

Managing change well on IT projects includes understanding and planning for various stakeholder groups. Use techniques such as customer segmentation to manage communications and stakeholder involvement, as appropriate. ...

... "To deliver both high awareness and support, Everett said that managers should identify key stakeholders, define their current problems, and map how the functionality of a new IT system will improve on these aspects. " ...

Via ComputerWeekly: IT project