Made to Stick -- for project managers

Projects are about implementing new ideas, but it's difficult -- sometimes incredibly difficult -- to translate new ideas into new action. For this reason, the book Made to Stick is a "must read" for project managers and project sponsors. This book will entertain you, but more importantly, it will compel you to be a better communicator. Written by brothers Dan and Skip Heath, this book describes two communication skills:
(a) Find just one core idea. Experts in any subject find this very hard to do, because their enemy is the Curse of Knowledge.
(b) Follow a six-step checklist to make the core idea "sticky." The six steps are summarized by the words Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories.

I have written a two-page book review for project managers (PMI Tulsa Chapter, June 2007 newsletter, pp. 10-11.) Also, check out the Heath Brothers' blog.

Made to Stick is a book that will transform the way you communicate ideas, and the way your team translates ideas into action.