CRM Projects: Stick to the Basics

Position yourself for success in the customer relationship management space. Do the project management basics - build a case, detail the plan, and check a few performance indicators after the implementation stabilizes. ...

... "Of respondents that have created only a project plan, 50% reported a successful implementation, 60% of those that did an ROI analysis reported CRM success, and 70% that did a post-project review saw success, according to the survey. " ...

Via SearchCRM: CRM business success