The Innovation Investment

Innovation is not free. Research projects need funding. And, it costs money for the salaries of innovation evangelists. Fresh from PDMA event, Jeffrey offers insights on the diminishing returns of operational efficiency and the need to innovate in order to grow. ...

... "Without defining an objective and consistently reinforcing the efforts of a group of people who support and enable an innovation process, most firms simply won't generate a lot of new ideas. " ...

Via Innovate on Purpose: Cheap Innovation