Innovation ROI

Philips CEO sees innovation as disciplined and process-oriented. He also expects a project ROI for innovation investments and a strong connection to profitability. Creativity is allowed within the boudaries. ...

... "Every innovation project should have a return on investment, an internal rate of return, a net present value. And, you need to hardwire it and keep yourself honest, because at the end of the day, it's about generating returns. " ...

Via Knowledge@Wharton: Philips Lighting CEO