Differentiation in a Tough Economic Climate

Here's some good advice on refining the scope of your target market, honing your message, perfecting your products, and engaging your customers in a positive and refreshing way. ...

... "If you can become known by a very narrow target market for doing something very specifically unique in a way that your customers adore, you will no longer compete on price and no longer live at the mercies of the ups and downs beyond your control. " ...

Via Escape from Cubicle Nation: Recession-proofing wisdom