Monday, April 14, 2008

Project Intangible Benefits Should Be Identified

It is a good practice to identify non-financial or intangible benefits when developing a business case. The ideal is when you can generate a tangible return on the investment. However, intangible benefits can be aligned with business goals and may even be able to be measured. This can be helpful when the financial return of a project proposal is at or below the hurdle rate. ...

... "Recognizing what to measure and how to measure can be extremely difficult for intangible assets/benefits. There are some common but key benefits accruing through any large IT project in an enterprise that cannot be tangibly measured. " ...

Via CXOtoday: IT Non-financial ROI

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