IT Branding

While substance (project execution, operating discipline) is important, cultivating a personal brand completes the picture of the successful CIO and IT organization. ...

... "the idea of the personal brand of a chief information officer (CIO) was viewed as being as important as project delivery or operational effectiveness. " ...

Via Information World Review: CIOs

For reference: Tom Peters on Brand You, Via Fast Company: Brand You Survival Kit: "Brand You. Me Inc. It matters. ... "