Business Concept in Project Proposals

Complementing quantitative information with the qualitative perspective of your project proposal could be just the edge that your project's business case needs. Think sketches, graphics, or pictures, not numbers. Team Doblin offers advice on positioning your ideas and concepts. ...

... "These qualitative sketches allow business leaders to experience the concepts on a visceral level, and complement the usual projections (quantitative sketches) concerning variables like market size, rate of adoption and return on investment. " ...

Via Doblin: Business Concept Development (PDF)