Customer Feedback Process

Did you ever collect / compile lessons-learned during project close-out or a major project phase completion and then not apply or not actually help the organization learn from them? It happens - don't beat yourself up about it. What we shouldn't do is solicit feedback from customers without taking the opportunity to connect back with the customer in a positive way. ...

... "Gartner shows that while 95 percent of companies surveyed collect customer feedback, fewer than half of those bother to alert staff, much less inform their customers as to how their feedback was used. " ...

Via IQPC Customer Management: Gary Schwartz on Customer Feedback