Align project proposal to business issues

What is keeping your executives up at night?  Find out.  Understand the issues confronting your businesses and functions and align your project business case to solving the problem and closing the gaps.  …

…   “The benefit to this top down approach is that it builds consensus for the program with senior stakeholders while simultaneously addressing gaps between the organization’s current state and desired future-state. “   …

Via CIO Update: Business case.

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