Driving Solution Adoption after Project Go-Live
Are there parallels between project delivery / benefits realization and the behavior of the market under bear conditions. Contrarians begin to notice when to make an investment. And, eventually the herd turns and the market moves. Can we learn from this phenomenon and translate into the project space? ...
... "Researchers who study nonconformity, fads, even game theory, agree that in any declining market, investors will inevitably begin to bet against the behavior of the herd. Many of these initial contrarians may be working from their own analyses ... " ...
Via New York Times: How to Turn a Herd
Labels: adoption, behaviors, benefit-realization, change-management, methodology











