Clean data pays off

Data quality projects are hard to justify. Here's some business value anecdotes to help with the next business case -- cleaner data can drive increased revenues. ...

... "With information managed more effectively, Oliver estimates that you can encourage a typical supporter to spend 25 per cent more by using targeted promotions. However, building a clean database of accurate information is the vital first step. " ...

Via The Irish Times: Data is the team player

The Half Life of Data

Some data has a half-life. And, like a radioactive element, it can degrade over time if you let it. You will need a process to sustain its accuracy in order to preserve its usefulness. Otherwise, it becomes a historical snapshot. Know the level of data degradation that you are confronting. It's quality is critical to the business decisions you are enabling. ...

... "Suppose that in six months, 10% of the file has experienced corroded data. If you believe that the rate of corrosion is constant, the implication is that in approximately five years, the list will be worthless. " ...

Via BeyeNETWORK: Data Degradation