Monday, September 07, 2009

Project Demo Don'ts

The project prototype is ready. You're scheduled to provide a demo tommorrow. What do you do? What shouldn't you do? Here's some don't do's. Don't reuse a single use case for all audiences. Do an audience analysis ahead of time, have your audience segmented, deploy use cases by segment. For more dont's continue here ...

... "Don’t ignore that the VPs who are potential customers only want a top-level overview and that the customer managers are interested only in their portion of the process. " ...


Via Guy Kawasaki, American Express OPEN Forum Idea Hub: Five Things Not To Do in a Demo

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Saturday, March 21, 2009

Proof of Concept

University proof of concept centers are seeing success from mentoring and collaborating on the commercialization of emerging technology projects. ...

... "Results thus far suggest that the proof of concept center is a good model. By early 2008, the two centers combined had given out nearly $10 million in grants, producing twenty-six spinout companies that raised an additional $159 million in private investment. And the process is useful even when it demonstrates that a research idea will not be viable. " ...


Via The Kauffman Foundation: Proof of Concept Centers

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