IT Project EQ Business Project 4 Heineken

Heineken Ireland implement CRM project successfully with business in the lead. Local IT manager grapples with common IT challenges, such as security, vendor consolidation, outsourcing, etc. ...

... "For Heineken Ireland it was the first real acceptance by the business that something like this wasn't an IT project. It was a business project with a strong piece of IT in it, says Manning, careful to make the distinction. " ...

Via SiliconRepublic: Tech Decisions Pay Off