Differentiation in a Tough Economic Climate

Here's some good advice on refining the scope of your target market, honing your message, perfecting your products, and engaging your customers in a positive and refreshing way. ...

... "If you can become known by a very narrow target market for doing something very specifically unique in a way that your customers adore, you will no longer compete on price and no longer live at the mercies of the ups and downs beyond your control. " ...

Via Escape from Cubicle Nation: Recession-proofing wisdom

UK IT Contract Projects Market Forecast for Resource Planning

A downturn in IT investment is forecast in the UK for 2008. Any decline should be gradual as the first quarter is expected to be flat. ...

... "Should the IT contract market decline, organisations will be focusing on manning IT projects using permanent staff. The real focus will be on maintaining a lower cost model. " ...

Via UK Contractor: 2008

Project Portfolio Management PPM Tools Market Leadership Analysis

CA's PPM software (previously Niku) makes strong showing in Forrester's recent project portfolio management software market analysis. ...

... "CA is moving up in its leadership position. Priced and built to perform as well in medium-sized shops as in large installations wrote Lewis Cardin, vice president at Forrester and the report's author. He added, CA's Clarity is a strong performer across the majority of important PPM offerings. " ...

Via CA: CA Named Leader in PPM Market