Design's Differentiating Power
HP's design practice helps the company to differentiate itself in the marketplace and be more efficient by leveraging the talent across its business lines. ...
... "Hurd gave his backing to Lucente's plan to ramp up the companywide design practice. These days, conventional wisdom holds that good design is indispensable for differentiating products, building brands, and forging new markets. " ...
Via Fast Company: Design's Role in HP Transformation
Labels: branding, design, differentiation, market-dynamics, transformation










