Monday, November 17, 2008

Idea Greenhouse with Community Prioritization

Here's interesting model for incorporating customer input into product development and allowing the community to drive priorities. ...

... "Daptiv is now making the Greenhouse available to its entire customer base of more than 100,000 users. The beta allowed Daptiv to fine-tune the forum and gauge initial customer reactions, which have been overwhelmingly positive. As the rest of the Daptiv community contributes to the Greenhouse forum, Daptiv anticipates that time-to-innovation will decrease as product innovation is prioritized by customer need and features are expediently introduced through seasonal product updates. " ...


Via Daptiv: Customer Participation in Product Innovation

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Monday, November 26, 2007

Too Much Methodology for Research Projects?

3M depends on new product development as its engine for growth and eases back on the throttle with Six Sigma methods for research processes. It may have over-emphasized disciplined methods in an area where structure can hinder creativity. ...

... "Under Six Sigma, the free-wheeling nature of brainstorming and the serendipitous side of discovery is stifled. Proponents contend such methodologies' rules keep researchers on track and accountable for producing. " ...


Via Design News: 3M R&D

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