Forecasting Innovation
While innovation isn't quite deterministic, you can reverse engineer the size of an innovation portfolio across the various stage-gates necessary to sustain future revenue from new products. This should provide you with insight on the number of new ideas that need to be generated or the number of product trials needed. Visibility into the innovation portfolio and your historical performance is valuable information for managing business success. ...
... "Break these annual revenue targets down over a mix of products, new and existing, in each year. Some firms call this a revenue cascade or revenue waterfall. " ...
Via Innovation in Practice: Mapping Innovation
Labels: forecast, ideas, ideation, innovation, portfolio-decisions, portfolio-managment, revenue, visibility













