Wednesday, February 04, 2009

Visioning with the Box

Create project vision on the cereal box
I've done a lot of visioning over the years - diverging and converging ... I like this vision box approach from the agile methodology and hope to give it a try in the near future. It could be a good way to involve all team members and create energy and momentum in the project initiation process. ...

... "The basic concept is straightforward: If your new product was marketed in a box, like cereal or consumer electronics, what would be the marketing copy on the box? What product features, benefits, and attributes would you highlight on the box that would attract shoppers and convince them to buy your product? " ...


Via TechRepublic: Define the project vision

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Tuesday, January 27, 2009

Goal Setting

Setting your annual goals and objectives? Consider fail fast, fail cheap. Is failure your goal? Go ahead. Take some risk. ...

... "It's not stupid to have a stated goal of starting several ventures that will fail, or asking three stupid questions a week ... " ...


Via Seth Godin: The goals you never hear

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Thursday, February 01, 2007

Technology Evangelist: Leadership Role Understood

Are technology evangelists engaging and empathetic? This survey thinks so. Understand what makes these folks tick. ...

... "Technology evangelism requires a commitment to the product or service being sold, as well as to the company and its management. A technology evangelist is attached to a cause that embodies a vision, makes people feel better, generates impressive effects, initiates selfless actions, and polarizes people to act positively. Evangelism also requires specific attitudes, strategies, and techniques that are quite distinct from those found within sales or marketing environments. " ...


Via Growth Resources, Guy Kawasaki: Technology Evangelists: A Leadership Survey (PDF) ...

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