Visioning with the Box

I've done a lot of visioning over the years - diverging and converging ... I like this vision box approach from the agile methodology and hope to give it a try in the near future. It could be a good way to involve all team members and create energy and momentum in the project initiation process. ...
... "The basic concept is straightforward: If your new product was marketed in a box, like cereal or consumer electronics, what would be the marketing copy on the box? What product features, benefits, and attributes would you highlight on the box that would attract shoppers and convince them to buy your product? " ...
Via TechRepublic: Define the project vision
Labels: market-analysis, marketing, project-definition, vision, visualization













